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ARC Awards Committee

This committee’s responsibility is to set the ARC (Art, Response and Copy) Awards event date and location, set registration fees for entries and attendees, develop a timeline, determine cancellation/refund policies, select caterers and menu, develop promotions for the Call to Entry and invitations, coordinate a program for the event (master of ceremonies, photography, audio/visual, displays, registration), set up judging for the entries, order trophies and coordinate inscriptions for winners, and monitor budget to ensure a financially viable event.
 

Communications Committee

This committee’s responsibility is to drive the development of and maintain all primary MDMA communication vehicles (direct mail, e-mail, newsletter, Web site), proof and edit all primary MDMA communication vehicles, secure sponsorships for print and mail costs of MDMA direct mail pieces and newsletter, establish a production schedule/communication timeline for the Directors, liaise with the Directors to obtain information on association events, coordinate development and distribution of press releases, promote and report on all MDMA events through the primary MDMA communication vehicles, work with the Membership Committee to promote the association, and work with the Management Company or administrator to report new members and monthly sponsors.
 

Direct Marketing Conference Committee

This committee’s responsibility is to develop a conference theme (with the help of the Programs Committee), set the date and location, set registration fees for attendees, develop a prospectus for sponsors and exhibitors, develop a timeline, develop the program and speakers in association with the Programs Committee, determine cancellation/refund policies, develop budget, coordinate/arrange for presentations for the annual association awards, photography, hotel/sleeping arrangements for speakers, food/beverage details, audio/visual needs, transportation to/from hotel, signage, find a general contractor for exhibit hall, negotiate and sign contract, locate and work with graphic designer to create mailing design, locate vendor to coordinate mailing and merge/purge, locate postage and print sponsor, coordinate co-promotion agreement with other local associations, develop copy for mailings and other non-standardized forms, call MDMA members to get giveaways/donations for drawings, order giveaways for all conference attendees, and marketing/promotions for attendees, sponsors, and exhibitors (press releases, advertising, the Web, newsletter, and any direct mailings) with the aid of the communications committee.
 

Membership Committee

This committee’s responsibility is to grow membership, develop and maintain membership materials to be used for recruitment, follow up on prospects who attend monthly meetings and other events, maintain the sponsorship program and recruit new Industry League Sponsors, write articles for the MDMA newsletter, maintain the advertising program for the MDMA, and to otherwise help grow the active membership of the MDMA.
 

Programs Committee

This committee’s responsibility is to survey members to ensure that monthly meetings are reaching members’ needs, secure speakers/panels with significant and timely presentation topics for monthly meetings and the Direct Marketing Conference, prepare a yearly marketing calendar, obtain speaker presentation and biographical information for publication in the primary MDMA communication vehicles (direct mail, e-mail, newsletter, Web site), perform follow-up telemarketing and e-mail to boost attendance at monthly meetings as needed, arrange monthly meeting facilities and food, coordinate registration and audio/visual needs, coordinate the annual golf outing, and work with the Past President to coordinator the annual holiday party.