The MDMA’s 50th Anniversary is cause for celebration and reflection. Demographics, technology and fashion have changed a lot since 1960. Direct Marketing has too. But its core principles remain: right offer, right person, right time.
Join us for a look at where our industry has been—and where it’s going—at the MDMA’s Annual Direct Marketing Conference. Plan on sticking around for the ARC Awards after the conference!
See you there!
With a “Fad Free at 50!” theme, you’ll take away 50 years of direct marketing professional knowledge.
We hope to see you for a day filled with presentations from leading marketers, networking opportunities, and learning about the latest and greatest marketing techniques.
This year, the ARC Awards and the MDMA Conference will be a combined event, drawing even more attendees. (ARC visitors are encouraged to arrive early to attend the conference’s closing speaker.)
This year’s Opening Keynote Speaker is John Olson, the visionary founder and CEO of OLSON, and the driving force behind one of the fastest-growing agencies in the country. He’s been recognized as an outstanding leader in business, receiving invitations to speak on international stages and winning prestigious awards like Ernst & Young Entrepreneur of the Year and the Ad Fed Silver Medal.
Following the morning sessions, the Lunch Keynote Speaker will be Anas Osman, head of New Cardmember Acquisition at Discover. Anas manages the acquisition of millions of new card members across all consumer behavioral/risk segments, via all marketing channels (mail, broad media, Internet, telemarketing, etc.) and solicitation methods (pre-approved, scored). A member of the Discover team since 2005, Mr. Osman had earlier experience with Capital One Financial, and as co-founder and chairman of XOLIA.
The Closing Keynote speaker, Amanda Brinkman, VP, Brand & Creative Services at Allianz Life, made the top 40 under 40 list in 2009, was featured in a trend watcher article in Minnesota Monthly and was named "The Next Generation of Minnesota Titans in the Advertising and Marketing Industry” by Minnesota Business. Amanda spent her early career on the agency side at award-winning shops such as Campbell Mithun and Fallon managing brands such as BMW, H&R Block, Virgin Mobile and Travelers. ARC Award attendees are encouraged to arrive early to hear this presentation.
A Special Thanks to our Sponsors | |
Platinum Sponsor | |
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Printing Sponsor | Dessert Sponsor |
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Breakfast Sponsor | Happy Hour Sponsor |
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Gift Sponsor | ARC/Banner Sponsor |
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