Midwest Direct Marketing Association was founded in 1960 and grew from a small group of direct marketing professionals to a trade association with more than 600 members. Direct Marketing as an industry has expanded to include professionals from all disciplines of the business world. MDMA offers opportunities to keep up with new activities, ideas, trends and techniques. Midwest Direct Marketing Association encourages high ethical standards within the industry. MDMA meetings provide excellent networking and educational opportunities. MDMA advances its mission through a combination of networking programs, membership services and resources.