Offensive Marketing in the Age of Defensive Strategies
Thursday, February 1, 2007
Kory Christianson, CFRE, Director of Fundraising at St. Joseph’s Indian School, will discuss how his organization has grown and become more profitable by increasing their direct marketing spend. Many marketers are looking for ways to reduce costs and cut back expenses, but St. Joseph’s Indian School has increased package costs and their total direct marketing spend. As a result, their cost to raise a dollar has gone down, and their return on investment has increased.
Kory will share stories and results on how they have grown from a small fundraising organization in South Dakota to a multi-national fundraising organization.
About the Speaker:
Kory Christianson started his career at St. Joseph’s Indian School in 1993. He began as the Associate Director of Development and has advanced to his current position of Executive Director of Development, which he has held since 2004. He has been a Certified Fund Raising Executive since 1999 and in 2000 won the National Federation of Nonprofits Fundraising Executive of the year award.
Christianson holds a Bachelor of Science degree in Mass Communication from North Dakota State University and a Master of Business Administration (MBA) degree from Moorhead State University.
