Integrated Marketing Success Story:
Harnessing the Power of
Tuesday, November 14, 2006
Fortune 500 companies such as Coca Cola, Budweiser, Dewalt, and 3M use NASCAR as an integrated marketing tool more than any other sport. To best leverage the power of NASCAR’s 75 million loyal fans, sponsors are using their “at-track” assets to drive sales in the “off-track” marketplace.
Steve Waletzko, Director of Sales at E Group, along with Robin M. Johnson, Vice President of Business Development at Roush Racing (2003 and 2004 NASCAR Nextel Cup Champions), leads an exploration of marketing with the power of NASCAR.
