MORNING KEYNOTE
Bob Daly, Vice President, US Bank
Bob Soukup, Managing Director, WorldPerks Visa, Northwest Airlines
Linda Lim, Head of Visa Signature Product, Visa U.S.A.
Collaborate for Success: The WorldPerks Visa Story. Hear how the successful collaboration of three high-powered companies has produced both increased ROI and deepened customer loyalty for each of them! Using a data-driven marketing strategy and triggered communications, this partnership is thriving across brands and across channels. Learn how they worked together to create a cohesive strategy that’s achieving amazing results from the WorldPerks Visa program, and gain valuable information about how such partnerships can benefi t your business.
LUNCHEON KEYNOTE
John Sweeney, Executive Producer/Co-owner, Brave New Workshop
In addition to owning the nation’s oldest satirical comedy theatre, John Sweeney has spent over ten years teaching corporate clients how to use improvisational theatre skills and behaviors to improve their work teams and environments. Through his unique business insight and passion for innovation, John guides companies to create the climate and culture that will foster the big ideas needed to survive in today’s marketplace. John will be joined by some of the BNW’s actors who will help illustrate his messages and get us all involved. Among his many accomplishments, John is author of the book Innovation at the Speed of Laughter: 8 Secrets to World Class Idea Generation. A wide variety of Fortune 500 companies are already benefi ting from his secrets. We know you won’t want to miss this highly entertaining and informative presentation. So come prepared to laugh, learn and enjoy.
First 50 registrants will receive a copy of Innovation at the Speed of Laughter: 8 Secrets to World Class Idea Generation by John Sweeney.
AFTERNOON KEYNOTE
Ed Dilworth, CEO, Nimblefish
How the Web Has Changed Considered Purchase Decision-making. Face it, consumers are taking control. With the pervasiveness of high-speed, broadband connections to vast amounts of information, consumers are getting savvier and savvier about doing their own research online before making their purchasing decisions – and they are becoming more resistant to the traditional “push” of marketing strategies. How can we as marketers take advantage of consumers’ thirst for knowledge and deliver relevant, meaningful and actionable information that will sell our services and products? Ed Dilworth knows. As a senior executive at leading advertising and marketing firms for more than fifteen years, he has been instrumental in helping the industry transition from traditional media to today’s technology-driven multimedia strategies.
Speaker Details for Continent 1: Loyalty Marketing
9:35–10:35
Luc Bondar, Global Vice President, Loyalty Marketing, Carlson Marketing Ginger Conlon, Editor-in-Chief, Publications, 1to1 Media
11:00–12:00
Tom Lacki, Ph.D., Senior Director, Knowledge Management, Carlson Marketing and Senior Advisor, 1to1 Faculty, Peppers and Rogers Group Luc Bondar, Global Vice President, Loyalty Marketing, Carlson Marketing
2:30–3:30
Jo-Anne Ebensteiner, Global SVP, Chief Creative Officer Tom Senn, Director, Decision Sciences
Exhibitors
Action Mailing Services, Inc.
Advanced Web
ALDATA
Bolger Vision Beyond Print
Carlson Print Group
Corporate Graphics
Digital People
Direct Marketing Consultants, LLC
Duplication Factory
Eloqua Corporation
Expedite! Direct Mail and Fulfillment
Express Messenger International (EMI)
GEM Minneapolis, Inc.
GLS Companies
Infinity Direct
Intercross
International Mail Service, Inc.
Japs-Olson Company
Johnson/Anderson Envelope & Associates, Inc.
Lortondata, Inc.
Mackay Mitchell Envelope Company
Marketing Architects, Inc.
Pitney Bowes International Mail Services
PrimeNet
Priority Envelope
SmartBase Solutions
Spoken Impact
The John Roberts Company
Vertis Communications
Cost:Full Day*: $175 members ($199 after April 1); $225 nonmembers ($249 after April 1); Lunch-Only Option: $55 per person
*Full Day includes all keynotes, breakout sessions, lunch, parking, and award ceremony for the Direct Marketer of the Year
Registration:
Preregistration is now closed. Walk-in registrations are welcome! Please contact the office if you require walk-in registration information.
Cancellation/Refund/No-Show Policy: Cancellations received by April 18th are eligible for a refund of the registration fee. Cancellations received after this deadline are not eligible for a refund. No-shows will be billed for any unpaid registration fees.
In addition to owning the nation’s oldest satirical comedy theatre, John Sweeney has spent over ten years teaching corporate clients how to use improvisational theatre skills and behaviors to improve their work teams and environments. Through his unique business insight and passion for innovation, John guides companies to create the climate and culture that will foster the big ideas needed to survive in today’s marketplace. John will be joined by some of the BNW’s actors who will help illustrate his messages and get us all involved. Among his many accomplishments, John is author of the book Innovation at the Speed of Laughter: 8 Secrets to World Class Idea Generation. A wide variety of Fortune 500 companies are already benefi ting from his secrets. We know you won’t want to miss this highly entertaining and informative presentation. So come prepared to laugh, learn and enjoy.
How the Web Has Changed Considered Purchase Decision-making. Face it, consumers are taking control. With the pervasiveness of high-speed, broadband connections to vast amounts of information, consumers are getting savvier and savvier about doing their own research online before making their purchasing decisions – and they are becoming more resistant to the traditional “push” of marketing strategies. How can we as marketers take advantage of consumers’ thirst for knowledge and deliver relevant, meaningful and actionable information that will sell our services and products? Ed Dilworth knows. As a senior executive at leading advertising and marketing firms for more than fifteen years, he has been instrumental in helping the industry transition from traditional media to today’s technology-driven multimedia strategies.
