Midwest Direct Marketing Association

Dedicated to the advancement of the professional and ethical practice of direct response marketing
by members throughout the Upper Midwest.

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Industry Information

Current Economic Trends in Direct Marketing (DMA Quarterly Business Review, February 2008)

Desktop Widgets: Engaging Your Customers Beyond the Browser (RateGain, December 2007)

The Art and Science of Email Marketing (Listrak, March 2008)

Increasing Response with 1:1 Campaigns (L2, January 2008)

A Strategy of Savings: Postal Optimization and the Future of Direct Mail (Direct Group, March 2008)